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Bought these MW Polar Brisling Sardines in Olive Oil after failing to note that what I had bought before was packed in canola oil. Those were in a regular metal pull-top can, and, even though packed in canola, I thought were quite good. Finding these seemed to be a happy coincidence, as they were in olive oil, had a higher net weight and were by far cheaper. Be careful what you wish for.

Initial impression upon opening the can: 4.8/5.

They had that same bronze color from real smoke, and were packed nicely, with 10 fish visible on the top layer, fewer and larger than in the stock photo. Then-- you guessed it-- only 3 fish under that. Not really much different than the metal pull-top can.

While these tasted fine, there was a good bit of tail prickliness, to the point that I bit off the tails and didn't eat them. I do wonder if a higher visible fish count through the clear cover, i.e. smaller fish, would translate to more tender, non-prickly tails. But I have also seen it asserted that prickly tails are not uncommon in brisling sourced from Latvia.

I'm ambivalent about buying them in this format again, as I really think there were more and better fish in the 3.52 oz. can than in this 4.23 oz. one. At around $2.50, they were way cheaper, but not as satisfying, overall.

Main Takeaways
  • Authentically smoked
  • Prickly tails
  • Version in traditional can might be better value

Brand: MW Polar
Description: Smoked Brisling in Olive Oil
Species: Sprattus sprattus
Country of Origin: Latvia
Source: FAO 27, Northeast Atlantic
Skin/Bones: Yes/Yes
Net Wt: 4.23 oz.
Price Range: $2-3

I wasn't paying close enough attention, and didn't notice two things: that these MW Polar Smoked Brisling were packed in canola oil, and they also come packed in olive oil. I'm not sure why the olive oil version should be 50% more expensive. So is the "in water" version. Or maybe it's just another example of the pricing games played by certain online sellers.

Initial impression upon opening the can: 4.9/5.

These are nicely packed, largely unblemished. The smoke aroma is room-filling. If smoked fish is not your thing, these are not for you. And it's real smoke, not an added flavoring. The bronze hue of the skin confirms it.

A slight quibble: the can says 2 layers, but I counted 14 fish total. You can see 11 of them in the just-opened can, so it's not two equal layers. I'd buy these again, and hope I can catch them when the olive oil version is priced more in line with what these were.

Update: I found an olive oil-packed version at Walmart in a 4.23 oz. "exhibition" can for only $2.46. Cha-ching!

Brand: MW Polar
Description: Smoked Brisling in Canola Oil
Species: Sprattus sprattus
Country of Origin: Latvia
Source: FAO 27, Northeast Atlantic
Skin/Bones: Yes/Yes
Net Wt: 3.52 oz.
Price Range: $4