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These Brunswick Sardines in Soybean Oil came from Walmart. A recent store reset moved the tinned fish to a different aisle. Store resets are usually when new items are slotted in, and I didn't remember seeing these there before. They may have been stocked previously, but the entire section at all three local Walmarts has been seriously neglected in recent months. This tin was the only one of its kind on the shelf. At $1.24, it was worth a try.

Initial impression upon opening the can: 4.5/5.

The aroma is fishy. Not in a terrible way, but a little stronger than that to which I am accustomed. I see no scales and just a few pelvic fins. The tin is non-specific as to species, and I'm not quite sure what these are. Product of Poland implies Baltic Sea, and by association would most likely mean sprats. But these don't look like sprats.

Digging In

I had already had lunch, but was eager to see what these were about. So, I instead chose to have them as a snack.

The first thing I noticed was how the flesh is pale, almost white, so no pilchards here. The first bite revealed a bit more. The meat is quite tender, with a mild flavor, so I'm now thinking herring. Usually, herring standing in for sardines is skinless boneless fillets from a much larger fish.

As I worked my way through the tin, I noted some of the individual fish differed texturally from the others. Some were a bit mushy, like overcooked catfish.

The smoke flavor is there, but it's not doing any great service to the fish. The soybean oil in this instance is also, well, just a bit meh... I also thought they could have used a bit more salt. If the nutritional information matches that of the Brunswick website, sodium is a moderate 340mg. The website also confirms the species as herring.

Overall, I don't feel too put out over spending the $1.24. At least you and I both now know what we're getting with this rather pedestrian tin of fish.

Main Takeaways
  • Mild, tender fish
  • Inconsistent texture
  • Smoke and salt lacking

Brand: Bumble Bee Seafoods/Brunswick
Description: Sardines in soybean oil
Species: Herring
Country of Origin: Poland
Source: FAO27, Northeast Atlantic
Skin/Bones: Yes/Yes
Net Wt: 3.75 oz.
Price Range: $1-2

This new bettergoods Smoked Tuna with Rosemary was purchased at Walmart at the same time as the new smoked rainbow trout. That one was very good, and I hoped this one would be as well. Same $4.97 price point and 4.41oz. portion.

Initial impression upon opening the can: 4.9/5.

The initial appearance isn't as appealing as the trout, bit I will give it points for being a solid hunk of tuna. The carton calls it "steak cut style", but the grain appears to be running contrary to that of a typical tuna steak. Nonetheless, it is a single, thick piece of tuna (take note, Natural Catch) with nothing hiding underneath.

The aroma is subtly smoky, as is a sip of the olive oil it's packed in. I don't see any rosemary leaves in the tin, and I don't get much of an impression of it from either the aroma or the taste of the oil. I would have expected it to be prominent.

Let's Eat

I was able to lift the "steak" from the tin intact. It is a firm piece of meat. After a nibble of the fish, I decided it would be prudent to pour most of the remaining oil over the fish, in hopes of maximizing any flavor of the seasonings. White pepper, black pepper, garlic, salt and "citric acid anhydrous" round out the ingredient list. Although it doesn't taste that salty, sodium is a whopping 920mg.

The meat is quite firm and resists being divided by a piercing fork. It does, however, flake when the fork hits the right places. It also feels a little dry, but I chalk that up to being smoked over actual hardwood, which has the same effect on much fattier salmon. Here, the meat is leaner to begin with, so pouring that packing oil over it was helpful.

Although not overstated, the smoke is the majority of what I'm getting. That and a note of tuna "tang". The tuna is yellowfin, so I'm not sure if that tang isn't really coming from the citric acid powder.

Once again, the carton says "naturally smoked with oakwood, and finished with rosemary for a fresh, herbaceous twist". I perceived a contribution from the trout's juniper berry, but here the rosemary seems lost under the smoke.

Main Takeaways
  • Nice solid chunk of tuna
  • Smoke not overpowering but dominates
  • Rosemary lost in the smoke

I had hoped this one would be as good as the trout, but it wasn't quite. Kudos, though, for it being solid tuna and MSC certified sustainable.

Brand: Walmart / bettergoods
Description: Smoked tuna with rosemary
Species: Yellowfin
Country of Origin: Turkey
Source: FAO51
Skin/Bones: No/No
Net Wt: 4.41 oz.
Price Range: $5

I stumbled across this bettergoods Smoked Rainbow Trout with Juniper Berry at Walmart today. New items tend to show up after a store reset, when it's easier for a retailer to allocate shelf space for them. For those unfamiliar, bettergoods is a Walmart house brand positioned as a cut above others like their generic Great Value. For $4.97, it seemed like a no brainer.

Initial impression upon opening the can: 5/5.

That's a nice piece of trout. Not skimpy on the seasonings, either. The immediate aroma is smoky, as is a sip of the olive oil.

Time For Some Trout

The filet is wedged in tight, so an edge had to be sacrificed to get it out in relatively one piece. It's a firm chunk of fish.

There was a good bit of oil left in the tin, and I poured about half over everything.

A taste of the fish is encouraging. The smoke is just right, the carton says "naturally smoked with oakwood and finished with juniper berries for a fresh, herbaceous flavor twist". So now I'm not sure if juniper berries are an ingredient as the front of the carton implies (or as I infer), or if they're part of the smoking process. Either way, they're contributing something subtle that's elevating the trout above just hardwood smoked.

Trout is a lean fish, so I ended up adding a little more of the packing oil to moisten things up a bit. That's not to say the fish was dry, just that that's how trout is. The meat is firm, but flakes easily.

It's not very salty, the carton lists a low 240mg. sodium, and that's fine. In addition to black pepper, sugar is also listed, but I get no sense of sweetness. Also, juniper berry is listed as the last ingredient, so now I'm even more confused as to whether it's part of the smoke, the seasoning, or both.

Main Takeaways
  • Firm, meaty trout
  • Well-balanced smoke and seasonings
  • Generous portion, priced right

No artificial preservatives, no additives, ASC certified, there's a lot to like here. They also have a smoked tuna "steak cut style" seasoned with rosemary that I'm eager to try next.

Brand: Walmart / bettergoods
Description: Smoked trout with juniper berries
Species: Oncorhychus mykiss
Country of Origin: Turkey
Source: Farmed
Skin/Bones: No/No
Net Wt: 4.41 oz.
Price Range: $5

This Patagonia Provisions Smoked Jack Mackerel is a new item for the company. They already had a smoked mackerel, but this one comes with a story. You may have read recently (early 2026) about the ongoing issue in North Atlantic waters regarding the potential overfishing of mackerel. Global warming has driven stocks of the fish northward to cooler waters, leaving fishermen off the EU and the UK with difficulty making quotas. As a result, Patagonia has moved to sourcing their mackerel from Chile, where the species of mackerel there has managed to rebound from overfishing in the 1990s. Let's try this new offering.

Initial impression upon opening the can: 5/5.

Some beautiful fillets. The initial aroma is tuna-like, but dissipates quickly. The oil, organic EVOO, is a light golden color. A sip of the oil initially tastes like there might be some spice involved, but the ingredients list none. On the finish, it reveals the subtle undertone of the wood smoke.

Time To Eat

It takes a bit of effort to pry the fish from the tin, it's packed in tightly. It looks like three substantial fillets. There's a couple of tablespoons of oil left in the tin, and I'm not letting it go to waste.

An initial bite is somewhat reminiscent of tuna, but with a more satisfying, meatier chew. The package says "use like tuna", but I'm thinking "use like chicken, too". And that's probably because the smoke and texture are giving me charcoal-grilled chicken vibes. I'm impressed by the level of restraint on the smoke, it's just as much as it needs to be, and not one bit more.

The meat is quite rich, and I could agree with the carton calling it two servings. But, of course, I ate the whole thing myself. The good news is that, compared to the old smoked mackerel, for the same serving size, this one has 50 fewer calories (170 vs. 220) and 7 gm. less total fat. So, other than a higher price, this one's a win, nutritionally speaking.

I got this tin from Whole Foods. My usual online sources don't seem to have it stocked yet. Once this one gets fully established in the marketplace, I'm hoping we'll see it on sale from time to time. I'll be going back for more.

Main Takeaways
  • Rich, meaty fish
  • Subtle level of smoke
  • Generous portion

Brand: Patagonia Provisions
Description: Smoked jack mackerel
Species: N/S (Trachurus sp?)
Country of Origin: Chile (processed in Spain)
Source: FAO87, Southeast Pacific
Skin/Bones: No/No
Net Wt: 4.2 oz.
Price Range: $8-9

I picked these MW Polar Fancy Whole Smoked Oysters up at a local supermarket months ago. I bought them mainly for two reasons: I hadn't tried this brand's smoked oysters yet, and they were relatively cheap. I've always been satisfied with MW Polar tinned seafood products, having had their kipper snacks and smoked sprats. At $1.79, I could afford to be curious.

Initial impression upon opening the can: 4.8/5.

The aroma when cracking the lid was about as expected: a typical but light smokiness. They appear nicely packed, and whole, as noted on the carton. The "fancy" is just marketing. Size-wise, they are about average. There appears to be about twenty in there. A sip of the oil, cottonseed as is typical of Chinese smoked oysters, doesn't really echo anything in the way of smokiness.

Snack Time

I'd already had a small lunch, but was still a little hungry, so having these as a snack seemed like a good way to solve that.

Texturally, they are pretty much the usual: half meaty/half mealy. The flavor is not really any different from a half dozen similar others I've tried. If anything, they are less smoky-tasting, even though the carton touts them as being naturally wood smoked. A little more salt might have been welcome, as they contained a moderately low 230mg. sodium.

Main Takeaways
  • Typical canned smoked oysters
  • Subtle level of smoke

I'll continue my search for a relatively inexpensive tin of smoked oysters that makes me forget about the rest. Thankfully, it's a good thing I'm not in a hurry.

Brand: MW Polar
Description: Smoked oysters in cottonseed oil
Species: N/S
Country of Origin: China
Source: Farmed
Skin/Bones: N/A
Net Wt: 3.0 oz.
Price Range: $1-2

This Wildfish Cannery Smoked Herring came from Caputo's. My experience with herring to date has largely been confined to kipper snacks and a few tins where herring is sold as sardines. This herring is expensive by comparison to those. But a take on smoked herring from a small cannery piqued my interest.

Initial impression upon opening the can: 4.5/5.

Compared to smoked salmon from this and similar sources, the visual is kind of unappealing. There is some skin, as well as visible spines and soft bones. Rather than a rich mahogany, the smoke has only reinforced the dull brown hue of the herring.

The aroma of smoke is pleasant enough. A sip of the packing liquid (no oil is listed) is reminiscent of a smoky seafood broth. The ingredients list includes sea salt, brown sugar, garlic, black pepper and alderwood smoke.

Digging In

The fish is in small chunks which tend to fall apart as they are picked out of the tin. From what I've read, the loins are cut into smaller chunks before smoking, I assume in order to maximize the smoke exposure.

The bones and spines are easy enough to overlook as they are soft enough to be relatively undetectable on the palate.

The fish doesn't seem overly salty. The sodium level is listed as a surprisingly low 170mg. But then I note the can is considered two servings, so per can it lands somewhat near average.

I expected the brown sugar to play a bigger part in the flavor profile, but the smoke predominated. Not overwhelmingly, just the most forward of anything listed.

Main Takeaways
  • Visually kind of blah
  • Smoke level forward but not cloying
  • Other seasonings overshadowed by the smoke

I'm glad I gave this a try, but all things considered I'd have to say I prefer smoked herring in the kipper snacks style, which also has the benefit of being comparatively quite inexpensive. Oh, well.

Some Random Thoughts on Marketing

You've probably noticed by now the use of eye-catching graphics by some smaller (and not so small) boutique canneries, two from Alaska come to mind.

I find puzzling the phenomenon of taking an already premium-priced product and making it even more costly by printing extensive graphics on the inside of the carton.

In this particular case, the ingredients, already noted three times on the outside, are repeated on four panels inside. Two company logos are printed on bottom flaps that will never be seen unless the carton is completely disassembled, something most people doubtfully ever do. That the fish are packed by hand is noted no less than ten times on both outer and inner panels.

I guess, once you've decided to print on both sides of something, the only added cost is the ink.

Brand: Wildfish Cannery
Description: Smoked Herring
Species: Alaska Herring
Country of Origin: USA
Source: FAO67, Northeast Pacific
Skin/Bones: Yes/Yes
Net Wt: 3.5 oz.
Price Range: $8

Another tin I picked up from that new local gourmet shop, this Fishwife Smoked Trout with Red Chimichurri sounded quite appetizing. It's a selection not stocked by either of the other two places I've purchased Fishwife products before. A little spendy at $13, but not out of the ballpark for Fishwife tins that incorporate some kind of additional premium preparation like their Sichuan chili crisp smoked salmon.

Initial impression upon opening the can: 5/5.

The aroma hits you immediately. Smoke, vinegar, oregano, cumin. It's almost like the lid just opened on a loaded barbecue pit. The chimichurri looks kind of sparse, though. A sip of the oil (olive) is also smoky and seasoned.

The single filet is firm enough to lift out of the tin intact. Underneath, there is a copious amount of the chimichurri, and I poured all of it over the trout and rice.

An added plus was that there was enough of the sauce to coat the fish as well as season the majority of the rice.

Picking off bites of fish, I note it is firm but tender enough. The smoking process has flavored it but not made it tough. I didn't check to see if there was skin on the bottom of it, but didn't notice any as I ate.

The seasoning includes grilled red pepper, vinegar, parsley, garlic, oregano, paprika, cumin, chili and salt. The pepper and herbs have been reduced to a coarse grind, and everything is well-integrated.

Main Takeaways
  • Complex aroma and flavor
  • Tender, meaty trout
  • Everything well-balanced

About the only thing that could make this tin any better would be a lower price.

Attractively priced in lots of three at Amazon, though. I just ordered three if that tells you anything. Or use the link and code below and get some directly from Fishwife.

Brand: Fishwife
Description: Smoked trout with red chimichurri
Species: Trout
Country of Origin: Denmark
Source: FAO N/S Farm raised
Skin/Bones: No/No
Net Wt: 3.7 oz.
Price Range: $11-13

Use code WELCOME10 for 10% off sitewide.

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