This Wildfish Cannery Smoked Herring came from Caputo's. My experience with herring to date has largely been confined to kipper snacks and a few tins where herring is sold as sardines. This herring is expensive by comparison to those. But a take on smoked herring from a small cannery piqued my interest.


Initial impression upon opening the can: 4.5/5.
Compared to smoked salmon from this and similar sources, the visual is kind of unappealing. There is some skin, as well as visible spines and soft bones. Rather than a rich mahogany, the smoke has only reinforced the dull brown hue of the herring.
The aroma of smoke is pleasant enough. A sip of the packing liquid (no oil is listed) is reminiscent of a smoky seafood broth. The ingredients list includes sea salt, brown sugar, garlic, black pepper and alderwood smoke.
Digging In

The fish is in small chunks which tend to fall apart as they are picked out of the tin. From what I've read, the loins are cut into smaller chunks before smoking, I assume in order to maximize the smoke exposure.
The bones and spines are easy enough to overlook as they are soft enough to be relatively undetectable on the palate.
The fish doesn't seem overly salty. The sodium level is listed as a surprisingly low 170mg. But then I note the can is considered two servings, so per can it lands somewhat near average.
I expected the brown sugar to play a bigger part in the flavor profile, but the smoke predominated. Not overwhelmingly, just the most forward of anything listed.
Main Takeaways
- Visually kind of blah
- Smoke level forward but not cloying
- Other seasonings overshadowed by the smoke
I'm glad I gave this a try, but all things considered I'd have to say I prefer smoked herring in the kipper snacks style, which also has the benefit of being comparatively quite inexpensive. Oh, well.
Some Random Thoughts on Marketing

You've probably noticed by now the use of eye-catching graphics by some smaller (and not so small) boutique canneries, two from Alaska come to mind.
I find puzzling the phenomenon of taking an already premium-priced product and making it even more costly by printing extensive graphics on the inside of the carton.
In this particular case, the ingredients, already noted three times on the outside, are repeated on four panels inside. Two company logos are printed on bottom flaps that will never be seen unless the carton is completely disassembled, something most people doubtfully ever do. That the fish are packed by hand is noted no less than ten times on both outer and inner panels.
I guess, once you've decided to print on both sides of something, the only added cost is the ink.
Brand: Wildfish Cannery
Description: Smoked Herring
Species: Alaska Herring
Country of Origin: USA
Source: FAO67, Northeast Pacific
Skin/Bones: Yes/Yes
Net Wt: 3.5 oz.
Price Range: $8









